Breaking News: There’s a new M&M in town
She’s purple — and she’s a little different!
Sure, I’ve always loved an M&M — especially the mini ones — but the controversy earlier this year about the de-sexification of Ms. Green M&M earlier this year has really made me think a lot about the entire M&M advertising universe. It’s gotten so bad that my roommate even got a Green M&M mini Statue of Liberty that we keep prominently in our home. My passion for M&Ms is not stronger than the impact of everything else going on in my life, so I was delighted when a friend texted me with the news that there’s a brand new M&M to join the colorful crew — the first one in a decade!
Meet Purple: the first female peanut M&M to join the group. She’s purple, and she’s different! Being a little quirky, that’s her whole thing. According to the Mars press release, Purple was “[d]esigned to represent acceptance and inclusivity.” She’s not afraid to be who she is, and she’s letting the world know that nobody should be afraid to be who they are either! That’s what advertising is about, baby! Self-esteem!
She’s so into being one-of-a-kind that she even has her own debut song, “I’m Just Gonna Be Me.”…
